My Porfolio
I’m a creative digital marketer with a passion for helping brands tell their stories and connect with their audiences in meaningful ways. With experience in copywriting, email marketing, social media management, and content creation, I bring both strategy and creativity to every project I take on.
I focus on creating content that not only looks good but performs. Whether it’s writing copy that converts, building engagement through social platforms, or crafting emails that actually get opened, my goal is to help businesses grow online with intention and authenticity.
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Product Development
The ask:
Record and produce either a podcast or a video series for an existing brand or your own brand. Develop a minimum of 2 episodes with the potential of more episodes if you choose, and 1 video trailer for your series. The podcast series will be made for Spotify and/or Apple Podcasts, and the video series will be for YouTube.
The solution:
Create Studios will produce a series of podcast episodes designed to:
● Inspire: Showcase real stories of faith, creativity, and purpose.
● Connect: Build a sense of community among Christian creatives.
● Empower: Provide access to resources, tips, and opportunities for those struggling to find work in the creative industry.
The Podcast will feature high-quality audio, authentic storytelling, and emotionally engagingnarratives that feel human and relatable. By leveraging social platforms like Instagram, TikTok, YouTube, and Facebook, we’ll ensure the content reaches the right audience where they already consume video/audio content.
Product Development
Podcasting and Vlogginig Trailer
The ask:
We were asked to create a full content piece that includes a blog post, SEO, and an email newsletter. First, we need to write an engaging blog post that actually provides value to readers. After writing it, we must optimise the blog using SEO so that it has a better chance of ranking on Google. Once the blog is done, we have to create an email newsletter that connects with the audience and encourages them to visit the blog. On top of that, we also need to design both the blog post layout and the newsletter from scratch.
The solution:
For the blog writing task, I chose to write a post about Cryptocurrency for the LUNO website. In the blog, I give readers a basic introduction to how buying cryptocurrency works and explain the blockchain’s “Big Three,” which are BTC, ETH, and XRP. The goal is to help people understand how these cryptocurrencies influence the world today. At the end of the blog, I added a call to action that encourages readers to subscribe to our newsletter for more tips and tricks on investing.
For the email newsletter, I created a short and easy to understand message that covers the basic information people need to know when buying cryptocurrency. This newsletter links back to the blog and helps guide readers who want to learn more.
Persuasive writing
The ask:
We were asked to create a full content piece that includes a blog post, SEO, and an email newsletter. First, we need to write an engaging blog post that actually provides value to readers. After writing it, we must optimise the blog using SEO so that it has a better chance of ranking on Google. Once the blog is done, we have to create an email newsletter that connects with the audience and encourages them to visit the blog. On top of that, we also need to design both the blog post layout and the newsletter from scratch.
The solution:
For the blog writing task, I chose to write a post about Cryptocurrency for the LUNO website. In the blog, I give readers a basic introduction to how buying cryptocurrency works and explain the blockchain’s “Big Three,” which are BTC, ETH, and XRP. The goal is to help people understand how these cryptocurrencies influence the world today. At the end of the blog, I added a call to action that encourages readers to subscribe to our newsletter for more tips and tricks on investing.
For the email newsletter, I created a short and easy to understand message that covers the basic information people need to know when buying cryptocurrency. This newsletter links back to the blog and helps guide readers who want to learn more.
Content Planning and Web Development
The ask:
For this brief we were required to search for a small, South African-based business with minimal digital presence. The intention was to execute an online presence with a launch campaign. This included creating a website for the business and a three-week content plan across two chosen social media platforms that were well-suited to the brand's target audience. Photography, videography and editing skills were to be used in order to create interesting and engaging content for the brand. In addition, one had to include clear and concise copywriting for effective communication.
The solution:
For this project, I selected The Rock Café, a small church café on Cecile Road in Salt River. The café serves both The Rock Church community and local residents but currently has very limited online visibility. Its warm, community-focused nature made it an ideal choice for building a refreshed digital presence. This project aimed to highlight the café’s story, improve its online discoverability, and create a simple launch campaign that reflects its inviting and community-driven identity.
Content Planning and Web Development
The ask:
Take one value from the Red & Yellow values chart that resonates with your group and create a short
video. You can make it personal by showing how you live outhits value, why it inspires you, where
you’ve seen it around you, or why it resonates with you. You can also document those around you
who live or represent this value. Think outside the box. Here are the rules you need to follow
The solution:
We created a mock organization called "Feel Good Vlog" which celebrates individuality, creativity, and the power of unique perspectives. We believe everyone sees the world differently and those differences spark ideas worth sharing. Our platform exists to welcome every story, every voice, and every vision. For us, boundaries aren’t limits. They’re invitations to innovate. We value boldness, inclusivity, and the courage to create beyond what already exists.
We birthed The Feel Good Vlog from a shared passion to build a space where creatives can grow, express, and experiment freely. No matter your background or experience, there’s room for you here.
The Feel Good Vlog isn’t just a content platform. It’s a community and support system for creatives finding their voice and shaping their path. Whether you’re starting fresh or evolving your craft, we’re here to remind you that you belong.
I worked in collaboration with Afika Zuba, Klara Prins and Alan Monga. I made the website and helped with the Ideation of the whole concept.